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Behind The Jess Sandal


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Behind The Jess Sandal

Tinamaria Crewdson


They say that business isn’t personal but the truth is, situations and circumstances can affect the way you do business. These circumstances can transform your perspective, inspiring you to create opportunities to make even the slightest difference in the lives of others.

Designing is my passion, but it has grown to include more charitable elements. This lead to the creation of the Jess sandal, a style that is near and dear to my heart. There are moments in life when we find ourselves moved by the heartwarming stories of those we may not know personally. On the other hand, these stories of achievement, generosity along with the amazing courage demonstrated when facing the challenges of life, fosters the energy that drives us as a brand.

The Jess sandal was developed in honor of Jessica Wells, who sadly lost her battle with Leukemia. My daughter, who was a friend of Jess, shared with me that she had liked a pair of sandals I designed. Moreover, she hoped that upon receiving clearance from quarantine after her bone marrow transplant that I would be able to hand deliver them to her. Unfortunately, that moment never arrived. On the other hand, I was blessed to know her brother Rich very well, a young man anyone would be proud to say they knew. He is a great uncle to Jess’ six-year-old son, Nick, whom I met him briefly, and is a very talented baseball player, I might add!


I connected with Jess’ family and friends as they shared stories about her faith, strength, and courage. Jess passed away in 2017at the age of thirty-one. Her death had a profound impact on me as a woman, sister, and mother. As a result, I felt compelled to give something to her family to honor her memory. This sparked the concept of the "Jess" sandal. It took several prototypes to develop something that I felt happy with, but I knew she would love the design. I chose pink as the signature color because it was Jess' favorite color and just like Jess, this style has a young, beautiful and spirited essence.

The insole of the shoe bears a unique logo designed by my daughter. On one-half, there is a heart and on the other an angel wing. These logo marks represent Jess and the beautiful young woman she was who shared her gifts with many. In the spirit of our brand’s charitable culture, all profits made from the Jess sandal will be donated to contribute to a college fund for her loving son Nick.

Jess & Her Son Nick.JPG

It is my hope that every time a Jess sandal is worn, it helps put a little more love out into the world that can be felt by her spirit 💖✨