As a brand, social responsibility is the foundation of our culture. We demonstrate this through our support of charitable causes as well as our passion for humanity. As a result, it was vital to include this ideology in the development of our products. The fashion industry is second to the oil industry as the greatest pollutant on the planet and fast fashion is a major contributor. These products are taken from the design phase to the retail stage in just a matter of weeks. This creates overconsumption due to cheaper costs that come with a higher price tag on the environment. It is estimated that in the US alone, more than 12.8 million tons of textiles are dumped annually in landfills. This equates to approximately 80 pounds per person. Much of this is due to clothing made in China as well as developing countries, where environmental regulations are liberal. In fact, the production processes in these locations not only contribute to waste but exacerbate environmental issues such as global warming.
Slow fashion is the latest movement to counteract the damage through the emphasis of conscious product consumption. Furthermore, this movement has taken the fashion industry by storm with legends such as Vivienne Westwood championing the change in perspective. The goal is to focus on purchasing high caliber items that were built to last. In support of the slow fashion philosophy, it was imperative for us to produce high-quality goods, ethically. As a designer, every step of the design process is carefully considered. In order to honor our brand values, compromising quality is not an option for the sake of instant gratification. We focus on creating beautiful, well-crafted shoes manufactured in a location noted for excellent craftsmanship of shoes and high ethical standards, Italy.
Our commitment is to build a brand that will remain true to our customers and our environment. Moreover, we wish to grow and evolve with you responsibly.