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Filtering by Tag: shoebrand

Behind The Jess Sandal

Tinamaria Crewdson

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They say that business isn’t personal but the truth is, situations and circumstances can affect the way you do business. These circumstances can transform your perspective, inspiring you to create opportunities to make even the slightest difference in the lives of others.

Designing is my passion, but it has grown to include more charitable elements. This lead to the creation of the Jess sandal, a style that is near and dear to my heart. There are moments in life when we find ourselves moved by the heartwarming stories of those we may not know personally. On the other hand, these stories of achievement, generosity along with the amazing courage demonstrated when facing the challenges of life, fosters the energy that drives us as a brand.

The Jess sandal was developed in honor of Jessica Wells, who sadly lost her battle with Leukemia. My daughter, who was a friend of Jess, shared with me that she had liked a pair of sandals I designed. Moreover, she hoped that upon receiving clearance from quarantine after her bone marrow transplant that I would be able to hand deliver them to her. Unfortunately, that moment never arrived. On the other hand, I was blessed to know her brother Rich very well, a young man anyone would be proud to say they knew. He is a great uncle to Jess’ six-year-old son, Nick, whom I met him briefly, and is a very talented baseball player, I might add!

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I connected with Jess’ family and friends as they shared stories about her faith, strength, and courage. Jess passed away in 2017at the age of thirty-one. Her death had a profound impact on me as a woman, sister, and mother. As a result, I felt compelled to give something to her family to honor her memory. This sparked the concept of the "Jess" sandal. It took several prototypes to develop something that I felt happy with, but I knew she would love the design. I chose pink as the signature color because it was Jess' favorite color and just like Jess, this style has a young, beautiful and spirited essence.

The insole of the shoe bears a unique logo designed by my daughter. On one-half, there is a heart and on the other an angel wing. These logo marks represent Jess and the beautiful young woman she was who shared her gifts with many. In the spirit of our brand’s charitable culture, all profits made from the Jess sandal will be donated to contribute to a college fund for her loving son Nick.

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It is my hope that every time a Jess sandal is worn, it helps put a little more love out into the world that can be felt by her spirit 💖✨

About Our Brand

Tinamaria Crewdson

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In a world of uncertainty, we as women often navigate the path of our lives from two perspectives; A fear of life or love of it. The Tina Maria brand celebrates the woman who perseveres with passion, strength & courage, on a mission to make the world a bit brighter, one step at a time. This perspective inspired our motto “Be bold, Be Beautiful, Be you. It was important for us as a brand to share this message with the world through our designs.


Our brand culture celebrates positivity, freedom of creativity with a strong sense of well being and balance. It is about showing respect for all humanity, promoting empowerment of self and supporting the empowerment of others.


Philanthropy is a core value for the brand. As a result, we recognize the importance of giving back to the community through our support of charities that help to support all the bold, beautiful, women in this world. We look forward to being part of many more events and charities to reinforce our brand message.

The essence of the Tina Maria brand is to inspire and there is nothing more inspiring than the incredible and talented women of the world today!


The Tina Maria woman has self-confidence in spite of her flaws. She is accepting of herself & embraces her unique beauty. Her outer beauty radiates from within, as a result of her sense of self. She is a woman who believes she can achieve anything she sets in her sights. She radiates boldness and beauty by following her own path and inspiring others along the way.


Our made to order products represent our commitment to quality. All of our shoes are made in Italy by local artisans. As a brand, we strive to provide excellent customer service and care. By gaining your loyalty, we wish to continue our mission as your lifestyle footwear brand.


Best,


TinaMaria